Corporate Identity

Associated People are the personnel department of Associated Newspapers which publish Daily Mail, The Mail on Sunday, Evening Standard, London Metro, Ireland on Sunday and the advertising publication Loot. I designed a logo, and commissioned illustrator Adrian Johnson to come up with a set of characters to represent the diverse jobs involved in such a large company. The characters could then be used n different configarations to taylor communications to different departments. I then used the characters in designs for an intranet site and staff handbook.